IMAX and Its Retailers
are Reaching Out By Becky Boswell Smith
I came across this observation from sales and marketing guru Tony Robbins the other day:
“If you do what you’ve always done, you’ll get what you’ve always gotten.”
Boy, is he right.
And many retailers in this country, especially independents, have taken that advice to heart as they weathered a challenging 2010. Whether it’s participating in efforts like the 3/50 Buy Local campaigns, developing better web sites or using the popular social networking sites such as Facebook and Twitter, retailers are reaching out to customers.
Like many of the retailers the company serves, IMAX also is working hard to keep in touch with customers and satisfy their needs in a variety of ways. Two ways of note are the company’s creation of a presence on Facebook and Twitter and the addition of a Live Chat feature to the IMAX web site.
They recently launched pages on social networking sites Facebook and Twitter which offer customers news and updates in real time, behind the scene peeks, market updates, photos and more.
“Our customers were quick to become involved by not only adding us, but joining in on the conversation,” said IMAX President, Al Bulak. “We are excited to connect with our customers in this interactive medium.”
Live Chat is an easy-to-use web interface that connects users instantly to an IMAX representative to assist with sales, customer service or support questions. It even allows users to print and save chat transcripts for future reference.
“We have already had an extremely positive response from our customers,” said Rex Yoakley, vice president of enterprise sales. “Web site users are able to get immediate assistance with their questions at the click of a button.”
IMAX Live Chat is available during normal business hours, 8 a.m. to 5 p.m. CST, Monday through Friday.
Robbins is right. Whether you’re a major import company like IMAX or a mom and pop store in Texas, you have to keep changing with the times. You hear comments at market that current levels of business that many are experiencing is the “New Normal” and we’ll be faced with single-digit growth for the next several years. Probably true. That makes it even more important to realize that you cannot keep doing the same thing and expect things to change.
IMAX CORPORATION is a leading provider of decorative accessories to retailers and wholesalers around the world. Since 1984 – with 90 manufacturing plants in 12 countries – IMAX has provided its customers with global solutions that meet their unique business requirements, including design, sourcing, product development, distribution and manufacturing. IMAX – One Source. A World of Choices.
