IMAX Expands ColorPOST with Connie™
Retail Strategist Connie Post To Add Three ColorPOST Collections at IMAX During High Point Market
IMAX Worldwide Home is expanding their popular ColorPOST with Connie™ concept at the April High Point market. This successful program is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
The company has teamed with Connie Post, the home furnishings industry’s leading retail design strategist, to create ColorPOST With Connie™, an innovative merchandising concept incorporating a selection of IMAX products divided into appealing color stories. New collections include Sunshine (yellow), Berries (Purple) and Moody Blues color stories.
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InStyle: Color Trends for Every Budget
Here’s a news flash: Every woman wants to present herself in style. No one wants to look old or tired. We all strive for beauty in our own way, hoping that somehow we do not disappear with age.
What’s this got to do with the home décor business? I chose InStyle Magazine as the inspiration for this month’s newsletter because it is a great example of how the media capitalizes on consumers’ obsession with “the new, the now and the next!” I don’t think any other publication does a better job than InStyle of reminding us how cool we really are each month, or conversely, just how out of touch we have become.
Every thirty days or so I pick up an issue and am reminded on every page that we are ever-changing in our clothes, our accessories and shoes(!), and how we are seduced and captivated by details. This month, the issue is all about the eye-catching effects of color: From Calvin Klein’s vibrant orange, fuchsia and yellow jeans, to a Hugo Boss lemon-yellow dress, Diane Von Furstenberg’s bright prints to Kate Spade’s salmon-colored purses (gotta have it!).
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Earth Friendly (Part 1)
By using sustainable materials, renewable resources or reclaimed/recycled materials, these products leave little imprint on our environment.
Visit any IMAX showroom and you’ll see lots of lots of products with hang tags like this. They’ll help you find eco-friendly products that will look great in your showroom and help keep the earth looking great too!
Here are a few earth friendly favorites we thought you might like. We’ll post more soon! Or, if you can’t wait, stop by an IMAX showroom and look for the “Earth Friendly” tag!
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- Kanoa Carved Wood Vases – Set of 3
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- Alvaro Family Carved Wood Vases – Set of 3
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- Woodcarved Animals with Colored Pencils – Set of 3
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- Adaya Woodcarved Bird Vases – Set of 2
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- Zulimar Carved Wood Candleholder – Set of 3
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- Nouvel Twist Wood Candleholder – Set of 3
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- Ronan Woodcarved Acorn Unlined Lidded Boxes – Set of 3
HGTV’s Color of the Month – Copper
Are you into color?
If you are, you probably already know the HGTV blog is a great resource for keeping up with latest color trends. Each month HGTV posts their Color of the Month here: blog.hgtv.com/design/tag/color-of-the-month/ (be sure to bookmark it). This month’s hot hue is Copper, and we’ve got some great new copper intros that you, and your customers, are sure to love!
You can find these and more great copper products in our online catalog at imaxcorplive.com!
IMAX copper intros:
- Tauba Copper Plated Beverage Tub with Stand
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(Shown left) - Tauba Copper Plated Trays – Set of 3
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- Tauba Copper Plated Square Bowls – Set of 2
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- Meziere Copper Plated Planters – Set of 3
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- Arlene Semi-Circle Floral Display Rack
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ColorPOST in the Bahamas!
I recently returned from a trip to beautiful Nassau along with IMAX’s Amanda Djukic where we visited Bahamian retailer Furniture Plus. The three store chain is going big with ColorPOST, featuring six complete color stories in each of their stores.
Furniture Plus is an amazing retailer, and the perfect place to see the color stories in action. I was pleased to see that they were executed perfectly by the Furniture Plus team. The individual color stories not only gave a blast of energy and freshness to their retail floors, they also provided an instant store update without renovations. It was simply perfect. The customers were responding not only with curiosity but with their wallets. I love it when a plan comes together they did a fabulous job with the IMAX pods.
The staff is very excited about the new ColorPOST displays, especially Passion which they’ve placed at the front of the store. Furniture Plus focuses on red in their marketing and branding, so Passion is a perfect fit.
After seeing Furniture Plus’s amazing color story implementation, I’m more excited then ever to start seeing how other retailers around the world are using the ColorPOST collections in their stores!
The photo below features the Furniture Plus team along with Amanda and Connie in front the ColorPOST displays at the Nassau location. In order of appearance from left to right: Chantell Robinson, Troy d’Arville (owner), Amanda Djukic, Dawn Forbes, Connie Post, Christopher Cartwright, Krystynia Lee d’Arville, and Wesley Campbell.
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2012 Catalog Now Online!
Our 2012 catalog is now available online! See it before it’s available in print! If you already have an IMAX online catalog account, log in to shop! If you don’t have an IMAX account yet, you can still browse the catalog by clicking here. You can also register for access to our full online catalog here!
By logging in to our online catalog, you’ll not only get access to our new 2012 catalog, but also our new brand new Magnolia, Glory Days and Serenity trends and our new 2012 introductions!
Join IMAX at Las Vegas Market
ART Student Mentoring Day
We were proud to welcome the students and professors from the University of North Texas School of Merchandising and the Groovy Stuff University Hall of Innovation to our Dallas showroom for the ART Student Mentoring Day today!
Atlanta Showroom Walkthrough
A quick video walkthrough of our Winter 2012 Atlanta showroom!
New Intros by Carolyn Kinder
If you love Carolyn Kinder accessories (and really, how could you not?) then you should be very excited about our newest introduction! Our new CK intros are simply amazing! But you don’t have to take our word for it! We just couldn’t keep from giving you a pre-market sneak peek of our CK intros right here on the IMAX blog!
For those of you not attending Atlanta Market tomorrow, you can shop our entire CK line by logging in to the IMAX online catalog!
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