Here’s a news flash: Every woman wants to present herself in style. No one wants to look old or tired. We all strive for beauty in our own way, hoping that somehow we do not disappear with age.
What’s this got to do with the home décor business? I chose InStyle Magazine as the inspiration for this month’s newsletter because it is a great example of how the media capitalizes on consumers’ obsession with “the new, the now and the next!” I don’t think any other publication does a better job than InStyle of reminding us how cool we really are each month, or conversely, just how out of touch we have become.
Every thirty days or so I pick up an issue and am reminded on every page that we are ever-changing in our clothes, our accessories and shoes(!), and how we are seduced and captivated by details. This month, the issue is all about the eye-catching effects of color: From Calvin Klein’s vibrant orange, fuchsia and yellow jeans, to a Hugo Boss lemon-yellow dress, Diane Von Furstenberg’s bright prints to Kate Spade’s salmon-colored purses (gotta have it!).
With every magazine page I turned, I was excited and motivated by color, it’s allure and my own desire for it. It played on my natural inclination for the season, because spring always brings with it a desire for change – a desire for something new – personally and professionally. What are you doing on your floors to speak to this desire? What is new in your store?
In the same way that we are all-changing with styles and the way we look, your customers are thinking about the details of their home. They crave affordable change that makes them feel good in and about their spaces. They want a direction, to know what is hot now. And you can help them with ColorPOST accessory color stories. ColorPOST accessory pods will change your floor, they will change your salespeoples’ attitudes, and most importantly they will change your customer’s opinion of your store and make home decorating easy!
Making bold statements with colorful decorative accessory pods in your store will demonstrate what’s in style – the same way the pages of that magazine do. Everything will seem new again and you will attract female consumers like bees to honey or may I say, women to a sale rack full of shoes! Since we focus on reality retail here at IMAX, our new color stories beautifully mirror the spring fashion trends you will see on the pages of InStyle magazine as well as many others this month.
Find our more about ColorPOST with Connie here: www.imaxcorp.com/colorpost.php