Retail Strategist Connie Post To Add Three ColorPOST Collections at IMAX During High Point Market
IMAX Worldwide Home is expanding their popular ColorPOST with Connie™ concept at the April High Point market. This successful program is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
The company has teamed with Connie Post, the home furnishings industry’s leading retail design strategist, to create ColorPOST With Connie™, an innovative merchandising concept incorporating a selection of IMAX products divided into appealing color stories. New collections include Sunshine (yellow), Berries (Purple) and Moody Blues color stories.
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Here’s a news flash: Every woman wants to present herself in style. No one wants to look old or tired. We all strive for beauty in our own way, hoping that somehow we do not disappear with age.
What’s this got to do with the home décor business? I chose InStyle Magazine as the inspiration for this month’s newsletter because it is a great example of how the media capitalizes on consumers’ obsession with “the new, the now and the next!” I don’t think any other publication does a better job than InStyle of reminding us how cool we really are each month, or conversely, just how out of touch we have become.
Every thirty days or so I pick up an issue and am reminded on every page that we are ever-changing in our clothes, our accessories and shoes(!), and how we are seduced and captivated by details. This month, the issue is all about the eye-catching effects of color: From Calvin Klein’s vibrant orange, fuchsia and yellow jeans, to a Hugo Boss lemon-yellow dress, Diane Von Furstenberg’s bright prints to Kate Spade’s salmon-colored purses (gotta have it!).
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