Our 2012 catalog is now available online! See it before it’s available in print! If you already have an IMAX online catalog account, log in to shop! If you don’t have an IMAX account yet, you can still browse the catalog by clicking here. You can also register for access to our full online catalog here!
By logging in to our online catalog, you’ll not only get access to our new 2012 catalog, but also our new brand new Magnolia, Glory Days and Serenity trends and our new 2012 introductions!
We were proud to welcome the students and professors from the University of North Texas School of Merchandising and the Groovy Stuff University Hall of Innovation to our Dallas showroom for the ART Student Mentoring Day today!
A quick video walkthrough of our Winter 2012 Atlanta showroom!
If you love Carolyn Kinder accessories (and really, how could you not?) then you should be very excited about our newest introduction! Our new CK intros are simply amazing! But you don’t have to take our word for it! We just couldn’t keep from giving you a pre-market sneak peek of our CK intros right here on the IMAX blog!
We’re debuting our largest product introduction in our twenty-eight year history at Winter 2012 market. Over 800 new introductions span every product category in the IMAX line, including an enthusiastic revitalization of their seasonal category. This, in addition to great new trends, the ever-popular ColorPOST by Connie program, designer exclusives and more make the IMAX showroom a must-see destination.
Don’t miss the new IMAX trends – Magnolia, Glory Days and Serenity. Magnolia brings Southern hospitality to mind with its fresh twist on this traditional American theme. With the sweet accent of its namesake, magnolia blossoms, this trend combines preppy textures and patterns with accessories of warm, iconic shapes and functions – from tiered cake stands to elegant glass vases, decorative storage, wall décor and much more. Glory Days finds mid-century inspired nostalgic style in vintage, masculine accessories for home or office. With muted color and aged-finish sports memorabilia accents, this trend is sure to hit a home run. Serenity holds true to its name with a tranquil, zen-inspired style. Natural elements, water features, soft colors and textures bring a peaceful touch to any setting.
See the entire product line in Atlanta – AGM, Bldg. 2, Showroom 1100; Dallas – WTC 6250; and Las Vegas – WMC, A429.
Atlanta market kicks off next week and the showroom looks amazing, from the new product to the showroom graphics! Just to whet your appetite, here’s our brand new Winter 2012 showroom video! This isn’t a video OF the showroom, but rather a video that will loop IN our showrooms. It gives a brief overview of what’s in store for you soon-to-be winter market shoppers!
The retail landscape has changed dramatically in the last few years thanks to style influencers like Restoration Hardware. Among the retailer’s latest moves: a 680-page “Wish Book” that landed with a resounding “thud” in mailboxes across America this season. Like the September issue of Vogue, aka the bible of Fall Fashion, the sheer weight of Restoration’s publication commanded attention in the daily deluge of holiday catalogs. A lesson in brand strategy, the message to consumers was pretty simple: In a world of retail sameness, when it comes to the home category, Restoration Hardware is, well, Big!
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Take a look at this month’s major magazine covers. Whatever the weather report may be saying, the home fashion forecast is calling for a white winter. Why white? White in all its myriad variations is clean and immaculate, pure in heart and spirit. Like a porch light that welcomes us home in the darkness or a cold glass of milk after a cookie, white comforts, calms and refreshes. Sounds pretty good in difficult times, doesn’t it?
Still, as wonderfully crisp and clean as white feels in a messy world, studies show we often choose white for the wrong reasons. Fearing a costly decorating mistake, homes (and retail stores!) get stuck in neutral, with walls awash in all manner of white and beige. Herewith, a few ideas on how to play it for all its worth this season, rather than play it safe.
First, my pick for this month’s most inspirational magazine cover. A simple white sofa surrounded by exciting, color-packed pillows is a quick fix for the winter doldrums. The good news is that it’s easy to harness this energy to promote the purchase of new home décor at your store.
Demonstrate to your customers that the advantage to having upholstered furniture in neutral tones is that it’s easy to quickly and affordably change the feeling of a room setting with colorful decorative accessories. After all, the very definition of a neutral palette is that it works beautifully with every other color on the wheel!
Bear in mind that, for home and home décor retailers, the best thing about HGTV is that all of their content constantly promotes change. My advice is to hop on the coattails of that media monster and start promoting like the savvy home fashionista that you are!
As John Ross, chief executive of Shopper Sciences recently noted in a report on 2011 Holiday Shopping Trends, “Americans may be under pressure from the economy, but that doesn’t mean they want to endure a disappointing holiday… For those retailers and brands willing to share, support and empower shoppers – rather than just sell to them – it has the opportunity to be a bright season.”
IMAX has made it easier than ever to empower your shoppers with an ever-expanding collection of ColorPOST accessory pods. The pods make it simple for your customers to pull a room together and a no-brainer for merchants to project a fashionable image!