At the Winter shows just completed, IMAX introduced the largest collection of products in the company’s history. Retailers in showrooms across the country enthusiastically embraced the new collections, both for their design and their value pricing.
Americans are being more careful about how they spend their money and IMAX responded to that challenge. You’ll see many value-priced items that combine utility and good looks. No longer is just a pretty face enough. Equally important is the emphasis on simple, but sophisticated looks that suit the traditional as well as transitional home.