Everyone always talks about the hot zone – the area that sells the most in a gift and accessories store. Between 4′ and 6′ from the floor is eye level for most. Few people have to bend and only a few more have to stretch to comfortably shop within the hot zone. But, what happens above that zone? What if you have really high ceilings or, worse yet, low ones? How do you make your store work with less than ideal ceiling heights?
At Homemakers Furniture Store in Des Moines, accessories are an important part of the product mix. And it is up to buyer Lori Konzen to make sure she has the right combinations to accentuate the furniture and tempt the customer.
She must be doing something right.
Here everyone sits, perched on the edge of fourth quarter and waiting for holiday business.
It’s a bit nerve-wracking, to be sure, but there is good news.
I’ve talked to 15 or 20 retailers in the past month and almost to a person, they’re saying things are getting a little better. They are seeing a little up-tick in business.