IMAX Worldwide Home recently launched a new website, located at www.imaxcorp.com, providing customers with a streamlined shopping experience and a number of new features.
“The new website has already been a huge success,” said Rex Yoakley, IMAX Vice President of Sales. “We’ve had great customer feedback and increased sales since it launched earlier this year. IMAX has always been on the cutting edge of technology in our industry, and we’re excited to provide our customers with an even better online shopping experience.”
The new website offers a clean, easy-to-use navigation, allowing customers to easily browse products on the website or using digital flip-page catalogs. New features include the ability to browse product without logging in, social media product sharing, product image detail zooming and improved product search.
IMAX Corporation is pleased to announce a licensing agreement with designer Nancy Elaine Davis. Her collection will be marketed under the brand name Ella Elaine, and will include accessories and wall décor designed with reclaimed and vintage materials. The new products will debut at IMAX in January, 2013.
Rex Yoakley, Vice President of Sales for IMAX, is very pleased with the addition of the new line. “We are excited to bring in this exclusive group of products – Nancy’s creativity and unique point of view are a great fit for the IMAX product line. Accessory and gift buyers alike will be equally impressed with this collection.”
Gathered elements from years of collecting find new meaning and purpose in Nancy’s distinctive style. By blending objects of old with trends for today, she pushes the boundaries of creating resourceful products for her signature brand.
ABOUT ELLA ELAINE:
Ella Elaine is the work of artist Nancy Elaine Davis. Influenced by her talented mother, Nancy has been blessed with a joy to dream and imagine. Her most cherished piece of art is a bird painting by her grandmother, Rhoda Ella – her inspiration for the name Ella Elaine. Nancy studied at Abilene Christian University and the University of Hawaii. She and her husband live in McKinney, Texas, where Nancy works out of her studio behind their historic home.
IMAX Worldwide Home is hosting a fundraiser to support American Red Cross Hurricane Sandy relief efforts. For every $20 donation made through IMAX between now and noon on Monday, January 14, 2013, donors will receive one entry into a drawing to win an original mermaid sculpture created by artist Colleen Stiles. The mermaid, a life-size body cast sculpture, was originally designed as a market promotion and became the sea-themed inspiration for the fundraiser.
“As our country watched the coverage of Hurricane Sandy, we saw a level of destruction that left thousands of victims – including many IMAX customers and sales reps – in it’s wake,” said Rex Yoakley, Vice President of Sales for IMAX Worldwide Home.
“Massive relief efforts are vital to aid in the rebuilding and will be ongoing for months and years to come. We knew immediately that we wanted to help in some way.”
Donations can be made through the IMAX website or in the showroom located in AmericasMart® Building 2, Showroom 1100. IMAX plans to match the monetary donations raised. The drawing will take place at 3:00 p.m. EST on Monday, January 14, 2013 next to the mermaid’s display window, located on the 11th floor of Building 2 adjacent to the escalators.
IMAX Corporation is pleased to announce a licensing agreement with designer Iffat Khan. The collection, IKHAN – Iffat Khan for IMAX, will include high quality pillows and home accessories. The new products will debut at the Atlanta Gift & Home Furnishings Market in January, 2013.
Rex Yoakley, Vice President of Sales for IMAX, is certain about the success of the newly formed partnership. “We are extremely excited about our newest collaboration – Iffat not only brings style and design to the table, but a wealth of experience and industry knowledge.”
Inspired by Iffat’s extensive design background and her global travels, the debut collection will comprise around 50 designs which combine clean modern, classic casual and timeless traditional styles with her own creative twist. The majority of the IKHAN products being introduced are down insert accent pillows which feature high quality materials such as linen and silk; and hand crafted details like hand beading and heavy embroidery.
Iffat Khan will be available in IMAX’s Atlanta showroom January 9 – 11.
New Color-Driven Merchandising Concept Set to Debut at Winter Markets
We’re unveiling a new concept at the winter markets designed to excite consumers with powerful punches of vibrant, livable color and translate to bigger tickets for retailers.
Essentials by Connie™ is the second major merchandising concept we’ve has launched with leading retail strategist Connie Post. The first, ColorPOST by Connie, incorporated a selection of IMAX products divided by color story into a series of decorative accessory pods. Merchandised on flexible, movable display units, the pods were created to simplify the buying process for consumers and to make updating store floors quick and easy for retailers. According to Al Bulak, IMAX President, the concept was a hit at retail and dealers are clamoring for the next phase.
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We are updating our popular ColorPOST with Connie™ concept at the October High Point market. This successful program now merges two trend-forward colors into one dynamic presentation for each collection, and the collections have been streamlined into a smaller commitment for the retailer.
The updated program is price sensitive on individual components and all elements of a collection work together to decorate a room perfectly. Essentially, “what you see is what you get” – all minimum quantities are shown on the individual pods. Each pod has been merchandised to hit a strategic price point of around $1000.
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We are pleased to announce a major expansion in our showroom presence in Las Vegas for the upcoming Las Vegas Gift & Home Market, July 30 – August 3, 2012. We will be expanding our existing space in Building A, Showroom 429. A ribbon cutting will be held Tuesday, July 31 at 9:15 a.m.
The expanded showroom will provide us with approximately twice as much square footage at the market, allowing room for to feature all of the items from our best-selling lines as well as hundreds of new products.
Vice President of Sales Rex Yoakley said that IMAX had customers in mind when we made the decision to expand. “We have had overwhelming response to our line in Las Vegas and the continued increase in traffic led us to adding the extra space in order to better serve our customers – both new and existing.”
Retail Strategist Connie Post To Add Three ColorPOST Collections at IMAX During High Point Market
IMAX Worldwide Home is expanding their popular ColorPOST with Connie™ concept at the April High Point market. This successful program is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
The company has teamed with Connie Post, the home furnishings industry’s leading retail design strategist, to create ColorPOST With Connie™, an innovative merchandising concept incorporating a selection of IMAX products divided into appealing color stories. New collections include Sunshine (yellow), Berries (Purple) and Moody Blues color stories.
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We’re debuting our largest product introduction in our twenty-eight year history at Winter 2012 market. Over 800 new introductions span every product category in the IMAX line, including an enthusiastic revitalization of their seasonal category. This, in addition to great new trends, the ever-popular ColorPOST by Connie program, designer exclusives and more make the IMAX showroom a must-see destination.
Don’t miss the new IMAX trends – Magnolia, Glory Days and Serenity. Magnolia brings Southern hospitality to mind with its fresh twist on this traditional American theme. With the sweet accent of its namesake, magnolia blossoms, this trend combines preppy textures and patterns with accessories of warm, iconic shapes and functions – from tiered cake stands to elegant glass vases, decorative storage, wall décor and much more. Glory Days finds mid-century inspired nostalgic style in vintage, masculine accessories for home or office. With muted color and aged-finish sports memorabilia accents, this trend is sure to hit a home run. Serenity holds true to its name with a tranquil, zen-inspired style. Natural elements, water features, soft colors and textures bring a peaceful touch to any setting.
See the entire product line in Atlanta – AGM, Bldg. 2, Showroom 1100; Dallas – WTC 6250; and Las Vegas – WMC, A429.
IMAX Worldwide Home is expanding their popular new ColorPOST with Connie™ concept at the High Point market next week. This well-received program – initially introduced in Atlanta during summer market – is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
The company has teamed with Connie Post, the home furnishings industry’s leading retail design strategist, to create ColorPOST With Connie™, an innovative merchandising concept incorporating a selection of IMAX products divided into appealing color stories. New collections include Meadow (green), Pure (white) and Passion (a customer favorite red) color stories.
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